TheBloggerWorld

Directory submission is one of the best ways to increase the number of backlinks to your site which can help in better ranking in various search engines. It can also work out as a boon for sites competing in semi-competitive industry.

Free or Paid?
It all depends on your budget. If you have good budget and can afford several paid directories submission then it can be a good option as compared to free directories. Just to make it short and clear, I am going to give you just two reasons why paid ones are better.

Reason No. 1 - Paid directories approves your submission a lot fast as compared to free directories.

Reason No. 2 - Paid directories also last for a longer period as compared to free directories.

I think these two reasons are enough to clear your doubts as for which one is better.

I am not saying that free directories are not good. Every directory is good and you should submit your site in every relevant directory, but paid ones have their own pros where free ones have their own cons.

Niche related or any directory?
You should always try to submit your site to your website niche related directories as search engines gives more importance to links from relevant sites. So always try submitting your site to relevant directories as it is much better.

PR Directories
Many people are under impression that a directory with a good PR is the end of the story and they should submit their sites to only these kinds of directories, but this is not true. There are several directories which have high PR but no good ranks in SEPR’s which is something important. So submission to this kind of directories are not that much beneficial. You should first submit your site to directories with good a good PR and SEPR’s and once you are finished submitting to these sites then you can move on to other directories.

Different Description
There are various directories which allow you to add description of your website in a special page. When you do submission to these kinds of directories then keep in mind not to use same description for every directory as search engines will count this as duplicate content which is bad for your site. So even for submission, always use different and unique description which should be relevant to your site.

Deep Linking?
Many directories allow you to do deep linking. In deep linking you can add some extra direct links to your site internal pages. You should just keep one thing in mind. Make sure that your anchor text is relevant to your page content and also don’t use same anchor text for every page as this can also be considered as duplicate content by Google.

How many directories submissions are good?
There is no limit to how many directories you can submit to. If you can, then you should submit your site to ever directory on World Wide Web. But there are just two things you should keep in mind. One, as already said above, give preference to niche related directories. Second, Make submissions are at a constant speed. Don’t submit your site to 200 directories in just 1 or 2 days time as Google may consider this as spam and may penalize your site for this. So be slow and constant in link development.